Neftaly SCRR-6 Interview Protocol: Step-by-Step Guide
🧩 1. Define the Objective (Aligned to Segment)
Clarify the purpose of the interview, e.g.:
- Understand why consumers drop off Neftaly Courses
- Explore emotional triggers for NeftalyApp engagement
- Assess perceptions of Neftaly NPO funding processes
📌 Link each interview set to a specific Neftaly segment (e.g., “urban millennial learner” or “rural NGO partner”).
👥 2. Recruit Respondents
- Use purposive sampling aligned with Neftaly’s segmentation taxonomy.
- Minimum sample: 5–7 interviews per segment for saturation.
- Screen for diversity (age, location, motivation, tech access, education level).
- Offer Neftaly-aligned compensation (voucher, course credit, donation in name).
🗂️ 3. Use Neftaly SCRR-6 Interview Guide Template
Each interview follows this 6-section format:
| Section | Focus |
|---|---|
| 1. Warm-Up | Build rapport, understand context |
| 2. Daily Routines | Explore lived experiences tied to Neftaly platform themes |
| 3. Trigger Moments | Identify what motivates or blocks engagement |
| 4. Value Perceptions | Discover perceived benefits and concerns |
| 5. Emotional Landscape | Explore trust, fear, pride, etc. |
| 6. Wrap-Up | Open floor + ask for final reflection |
Sample Questions:
- “Tell me about a time you considered using a Neftaly service but didn’t. What happened?”
- “What would make you trust Neftaly more?”
- “How do Neftaly’s programmes fit into your goals or dreams?”
🎙️ 4. Conduct & Record Interviews
- 30–45 minutes per session
- Format: in-person, video, or audio call
- With consent, record audio and take real-time notes using Neftaly SCRR-6 note matrix.
🧠 5. Analyze Using SCRR-6 Coding Framework
Categorize responses using:
- Motivational themes (e.g., purpose, income, pride, stability)
- Barriers (e.g., lack of clarity, digital divide, mistrust)
- Emotional tones (e.g., excitement, anxiety, confusion)
- Language used (track metaphors, local expressions, values)
Use Neftaly tools like:
- NVivo or Dovetail for coding
- Airtable for thematic clustering
📊 6. Generate Insight Reports
Deliver findings in:
- Segment-focused 1-pagers with direct quotes
- Emotional journey maps
- Neftaly Service Recommendations tied to each insight
Structure insight headlines as:
“People like me don’t see Neftaly as a place to start — they see it as a place for people already succeeding.”
🔁 7. Loop Findings into SCRR-1 and SCRR-15
Ensure findings:
- Inform Neftaly’s segmentation refinement (SCRR-1)
- Support policy and legislative impact tracking (SCRR-15)
- Feed into Neftaly Insight Packs for stakeholders and platform teams
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