Neftaly SCRR-6 Data Analysis & Reporting Protocol
✅ STEP 1: Prepare & Clean Transcripts
- Ensure each interview transcript:
- Is anonymized (use participant ID codes)
- Has consent confirmation logged
- Has GPT-prompt references (if applicable)
- Is uploaded to the secure Neftaly Research Platform
🔒 Check transcripts for personal identifiers and remove them before theme coding.
🎯 STEP 2: Code for Thematic Analysis
Use Neftaly’s standardized coding framework (e.g., from SCRR-1 or SCRR-15) to tag insights:
| Code Group | Example Tags |
|---|---|
| Motivations | MOT-01: Aspirational Drive, MOT-03: Financial Security |
| Barriers | BAR-02: Digital Access, BAR-04: Platform Trust Gap |
| Emotions | EMO-01: Pride, EMO-04: Frustration |
| Behaviours | BEH-02: Platform Loyalty, BEH-05: Self-initiated Learning |
🛠 You can use:
- Neftaly’s tagging dashboard
- GPT-based auto-coding assistant (optional)
- Manual coding + inter-coder validation if needed
🔍 STEP 3: Extract Key Themes
From coded transcripts, identify:
- Recurring patterns across participants
- Contrasts between consumer segments
- High-emotion or high-barrier experiences
- Direct quotes that represent major insights
🗂 Group insights into insight buckets:
Example:
Theme: Digital Friction
“I gave up halfway when the SMS code never arrived.”
(Tagged: BAR-05, EMO-03, BEH-01)
📊 STEP 4: Generate Report for Neftaly Research Royalty
Prepare a structured report with these sections:
📌 Executive Summary
- Top 5 insight themes
- Recommended actions
- Notable quotes
🧩 Thematic Sections (1 per theme)
- Theme Title
- Description
- Supporting Quotes (anonymized)
- Related Segments / Prompts
- Code references (e.g., SCRR-6 → MOT-02)
📈 Segment Comparisons (optional)
- Urban vs rural
- Repeat users vs new users
- Gender- or age-based insights
📎 Appendix
- Coding framework used
- Interview metadata summary
- Full anonymized transcripts (optional)
🛡️ STEP 5: Ensure Data Privacy & Ethics Compliance
✔️ Neftaly Privacy Protocol Checklist:
- Interviewee consent is stored and traceable
- Participant names and identifiers removed from analysis
- Data stored on Neftaly-approved platforms only
- Transcripts shared only with authorized teams
- Interviewers trained in ethical data collection
- Community feedback loop planned (if required)
⚠️ Never publish raw transcripts or use real names in reporting.
🔄 STEP 6: Submit to Neftaly Research Royalty
- Upload report to the Neftaly Insight Hub under SCRR-6
- Notify Neftaly Research Royalty (assigned contact or internal team email)
- Prepare for:
- Review feedback
- Clarification session
- Follow-up research request
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